Event Feb 19

Abstract Sep 30

International Conference on Marketing - 2013 (ICOM-2013)

Event: 02/19/2013 - 02/20/2013
Abstract: 09/30/2012
Location: Colombo, Sri Lanka (Hotel Galadari, No: 64 Lotus Road)
Organization: Leap Business Management

The ICOM 2013 offers you a valuable opportunity to share the knowledge and networking with colleagues from different countries who are sharing the same goals whilst exploring beautiful Sri Lanka. Scientists and experts who are in Marketing Management, invited to participate in this International Conference on Marketing - Challenging Environment 2013.

Call for Papers:
The environment creates many opportunities for marketers; creation of new services that exploit its power, new mechanisms for promotion and marketing tactics, and new channels for building relationships with suppliers, business partners, channel members and customers. Indeed, the exploration of these positive elements associated with the integration of environment, marketing strategy represents potentially valuable contributions to marketing research. Papers investigating such issues are encouraged for submission.

Environment poses new challenges, such as Political, Economic, Social, Technological, Environmental, Legal & Ethical. Certainly, the Environment poses delicate to challenges for any company that serves diverse markets, but particularly when those markets are at different stages of development.

Offering different products, pricing, and promotional messages to diverse segments becomes more complex and hot. When information can be transmitted so quickly and at a bargain price, customers and business partners have greater ability to compare marketing strategies directed to them with those deployed elsewhere.

Such comparisons between emerging and developed markets can be particularly problematic because there are valid reasons why the market offering may vary substantially. The needs, capabilities and finances of marketers and customers in emerging markets differ greatly from those in developed countries. Physical, social and legal infrastructures are diverse. Emerging markets face issues of exploding growth and tremendous opportunity. In developed countries, demographic trends, economic crises, and concerns about new competitors from emerging markets generate insecurity regarding long-term competitiveness. The challenge in these countries isn't managing unstable growth. The question is: Will the recent crises lead to stagnation or will marketers and customers recover in economic activity and stable, to long-term growth? Disregarding such critical differences while superficially comparing marketing strategies can lead to negative reactions.

The study of Marketing for challenging environment; welcome for papers, encourage submissions regarding emerging markets that develop theory, identify and address shortcomings in the generalizability of widely-accepted theory or findings, or highlight unexamined or under-researched topics.

Conference Themes

  • Political Challenges
  • Economic Challenges
  • Social Challenges
  • Technological Challenges
  • Environmental Challenges
  • Legal & Ethical Challenges

Sub Topics

  • Retail Marketing
  • Service Marketing
  • SME Marketing
  • Sales Management
  • Channel Management and Logistics
  • New Product Development
  • Business-To-Business Marketing
  • Consumer Behavior
  • Tourism Marketing
  • Strategic Marketing and Market Orientation
  • Brand Management
  • International Marketing
  • Customer Relationship Management
  • Supply Chain Management
  • Marketing in Emerging and Transition Economies
  • Political Marketing
  • Public Sector Marketing and Communication
  • Corporate Responsibility
  • Ethics and Social Responsibility
  • International and Cross-Cultural Marketing
  • Non Profit Marketing and Fundraising
  • Sustainability and Green Marketing
  • Social Marketing
  • Marketing Communication (Online/Offline)

Dates & Deadlines

Abstract submission deadline : 30 September 2012
Abstract acceptance notification : 15 October 2012
Early Bird Registration deadline : 15 November 2012
Conference registration final deadline for presenters: 15 December 2012
Full paper and PP Presentation due on or before : 20 January 2012
ICOM 2013 : 19-20 February 2013
Post Conference tour : 21 February 2013

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