EVENT Oct 15
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Organization: University of Perugia
Categories: Interdisciplinary, Popular Culture, Aesthetics, Anthropology/Sociology, Classical Studies, Cultural Studies, Environmental Studies, Film, TV, & Media, Food Studies, History, Philosophy, Engineering
Event Date: 2019-10-15 Abstract Due: 2019-06-01 Submit Abstract

The call stems from the importance of the brilliant work of Robert Venturi with the aim of re-projecting it in the current cultural debate, extending it to the scale of landscape and placing it in connection with representative issues. Landscape, meant as a cultural process and a mirror of the social identity of a place, always unveils its connatural relational structure with a greater clarity. The link between signs and meanings, the dialectic between nature and artifice, the relation between narration and ideation, are only sections of a totality of links that make up the relation landscape has with the environment and the territory, three areas that can be associated with the Vitruvian triad bringing "inevitably to complexity and contradiction". In this context, representation is an interpretative tool and a place for models. In the definition, selection, abstraction and innate evocation of design, landscape finds examples that highlight a picturesque narration implicitly a harbinger of reductivism, misunderstandings and trivializations. But the same representation sometimes hides, in its different levels of reading, a much richer interpretation only veiled to those who do not enter its path, new dimension that relates to the real juxtaposing further levels of complexity and contradiction, still reinforcing the logic of the "super-adjacency" for which "the most is not worth less" (more is not less). In this dynamism, the representative processes are nevertheless seen as central cultural tools and processes to understand our places and therefore to redesign their sustainability.

Noted the implications between medium and message, the volume sets itself the ambition to re-read the contemporary challenges already opened by the great theoretician in relation to the research experiences and the connected paths of innovation inherent in the wide scope of the design. From Italy, a place that gives rise to the great American master intuitions and suggestions, we want to revive those anticipated themes, to the "dimension and scale" that since then grew "adding difficulties" to the wealth already present in the architectural scale and much wider. The aim of the publication is to bring out the transdisciplinary synthesis of a necessarily interdisciplinary approach to the theme, aimed to create new models capable to represent the complexity of a contradictory reality and to redefine the centrality of human dimension. With these openings and coordinates, the call wants to collect the multiple experiences, developed in different geographical areas, which, in their specific disciplinary, come into connection with the role of representation. Studies can report on the places as well as on the interpretation defined by the drawing. Landscape research, which includes the local and the international scale, can concern the great paradigmatic themes in their complexity and contradictions but also minor themes aimed to narrate the inclusive character of landscape, vital also as “hybrid, compromised, distorted, ambiguous, boring, conventional, accommodating, redundant, rudimentary, inconsistent, misunderstanding.” Without ever forgetting "the Commitment to strive towards difficult unity", the complexity and contradiction of landscape wants to open up to very topical socio-cultural issues. Wide-ranging, which concerns, among other things, the issues inherent the identity expressed in landscape, the role of images and the value of perception in the world transformed by digital, the identification of identity elements, almost "transitional", of the landscape as cultural goods or, antithetically, the food. In general the balancing of relations between territory and environment and the landscape inherent in strategies, in the role of representation for the "super-adjacency" and the narration of our places as an essential strategy for the operational definition of common goods.

The authors, in presenting their research, have to find their contextualization according to the 10 points identified by Robert Venturi in the structure of his research, and 10 areas of representation identified



Fabio Bianconi